Serenity Kids launches Grain Free Puffs for toddlers


Baby food producer Serenity Kids has expanded its portfolio with the introduction of rice- and grain-free puffs.

Made from ‘nutrient-rich’ cassava root and dehydrated organic vegetables, Serenity Kids’ Grain Free Puffs reportedly contain 0g of sugar.

The new offering is available in three variants: carrot and beet with olive oil; broccoli and spinach with bone broth and olive oil; and tomato and mushroom with bone broth and olive oil.

Serenity Kids says that the products are shelf-stable and non-GMO, as well as gluten free, and offer a “slight crunchy texture that is easily dissolvable and edible for toddlers without teeth”.

Serenity Carr, co-founder and CEO of Serenity Kids, said: “This line of Grain Free Puffs is a natural extension of our pouches. We wanted to keep providing nutrient-dense, healthy options for babies as they grow up. They can snack on these puffs anytime throughout the day without parents worrying about the ingredients.”

Carr continued: “As a parent, I worry about contaminants in packaged baby and toddler foods, especially rice-based products that can have high levels of toxic heavy metals, like arsenic. We’ve been developing this product for nearly two years and are thrilled to be sharing it with parents and toddlers as a tasty, healthy and safe snack.”

The new Grain Free Puffs are available via the brand’s website and in Whole Foods Market stores nationwide in the US. The products retail at between $4.99-5.49. 

Serenity Kids recently raised $3 million in funding to expand distribution and continue to grow its brand.