Real Food From The Ground Up unveils new cauliflower snacks

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Real Food From The Ground Up has announced the launch of two new plant-based snacks.

With an SRP of $3.99 per 3.5oz bag, the brand’s Cauliflower Chips offer a “cauliflower-based version of the classic potato chip”. The snacks come in four flavours: sea salt, salt & vinegar, sour cream & onion, and buffalo.

Meanwhile, Real Food’s Cauliflower Snacking Cracker comes in sea salt and ‘everything’ flavours, with an SRP of $3.99 per 3.5oz pouch.

“We see cauliflower as our lead vegetable base and will keep innovating until there is a plant-based, cauliflower offering for each salty snack subcategory,” said Deb Holt, CMO of Real Food From The Ground Up.

“That said, we’re really excited about dipping into the potato chip category with a cauliflower-based version, as America’s favourite chip needed an update. And our new Cauliflower Snacking Cracker is a two-three bite cracker that makes the perfect vehicle for your favourite pairings and entertaining.”

Real Food says that its snacks are vegan, Non-GMO Project Verified and free from gluten, artificial flavours, colours and preservatives.  

The brand’s latest offerings will be available nationwide at retailers and online this year.