Fearne & Rosie expands reduced-sugar jam line-up


Fearne & Rosie has announced that it will be adding two new flavours to its range of reduced-sugar jams and spreads for children.

The British brand says that its new Strawberry Super Berry jam is packed with vitamin C-rich berries, including strawberries, blackcurrants, raspberries and blueberries.

Meanwhile, the new Strawberry and White Chocolate variant – which is free from palm oil – is “the more indulgent of the two”.

Both the new products are said to contain 40% less sugar than standard jams and are made in the UK “using locally sourced ingredients wherever possible”.

Fearne & Rosie founder, Rachel Kettlewell, said: “I am so excited to be bringing these two new flavours to the Fearne & Rosie range. I started the business when I struggled to find delicious tasting jam and spreads to give to my children that weren’t packed full of sugar.

“We’re always looking at what new and interesting flavour combinations we can add to the range, our honey and chocolate spread is one of our best sellers. I can’t wait to see what our customers think and am so grateful for the support from our retailers.”

With an RRP of £2.50, the new products are set to roll out in Waitrose stores from 15 March.